Librería del Colegio is a school supplies distributor from Bahía Blanca, Argentina.
Once again, we were called by Librería del Colegio. This time the client wanted to perform an online campaign with the aim of spreading its website, its news section, and generate a higher call on people in social networks.
We developed a microsite with all the information about the contest. It was an area for all customers to register, see the terms and conditions of the contest, see the awards and others. There were designed flyers, which were handed out to customers who shopped at the different outlets of the library, inviting them to participate in this contest via web.
The acceptance was successful. The results were:
- 72% increase in website visits and in the news section.
- More than 1800 customers enrolled in the contest.
- Considerable increase in the number of fans on the Facebook page of the company.