Apurate is a selling coupons web site to give discounts and benefits to its users.
We were called to create the brand and the web platform for a kind of project we had never boarded before.
We started an investigation of coupon sites around the world not just to get into the subject but also to try to gather information on strengths and weaknesses in order to obtain a great product.
Regarding to the identity we tried to find something modern, focusing on the "A" of "apurate" as isologo to be useful in smaller applications. The general aesthetics of the site was more focused on a young, female audience.
Among the programming aspects to note, the site has an administration panel to manage accounts, customers, bids, newsletter sending module, integration with a payment processing system associated with bank accounts. In addition, each user has their personal dashboard where they can find their purchased vouchers. They can also display on their mobile devices or print the vouchers.
Apurate also features a backoffice for every business. It allows them to managing sold vouchers classified by the different active offers. From here, each business can mark vouchers as "used" to avoiding multiple uses of the same voucher.
Currently we continue to work on maintenance, support and updating of the site, making constant modifications and optimizations in order always to improve the user experience within the site.